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- Brand design
- Packaging
- Brand Identity
- Package Design
- Wayfinding
- Environmental Design
- Illustration
- Photography
- Campaign
Canales & Co. partnered with Launch Agency to help them evolve the Chapps brand. Chapps owners wanted to emphasize their long history of doing things right and treating people like family. Canales & Co. crafted an aesthetic that was classic and bold in tone with a voice that was straight shootin' and no B.S. Paired with a relatable wit and humor, the brand embodied the strong work ethic and great tasting burgers Chapps had been known for over the last 35 years.
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