Make pizza!

Ooni Pizza Ovens

People sitting around a homemade pizza, main subject wearing a Make Pizza t-shirt
  • Merch
  • Digital design
  • Brand design
  • Campaign
  • Motion Design
  • Animation
  • Conceptual Design

Ooni Pizza Ovens tapped Canales & Co. to help build their Make Pizza campaign. The primary ask was a custom type lockup, as well as a versatile system for advertisements across all sizes and mediums. Upon completion of the campaign, the scope of the partnership expanded to a collection of apparel to support the campaign.

Love at first slice

The Make Pizza campaign promoted the idea that anybody can make great pizza at home, and emphasized community among family and friends. The hero lockup has a handcrafted feel to match the quality customers can reach with Ooni, instilled with a ton of energy in the bouncy letterforms.

The campaign ranged from all scales of print to digital, whether it be for magazine or catalog advertisements, larger billboards, or for social media. The modular nature of the system made the campaign extremely versatile, with very little difference in appearance and experience in different mediums.

full page magazine ad of Make Pizza campaign system
animated mockup of phone with image of pizza, populating with different iterations of the "make pizza" lockup
3D Mockup of Make Pizza campaign guideline booklet
white t shirt featuring illustrated tiger with "Make pizza, eat pizza" arched above it
People sitting around a homemade pizza, main subject wearing a Make Pizza t-shirt
teal Ooni Pizza Ovens t shirt
Make Pizza lockup on yellow background

Do you like what you see?

Let us know. We would love to work with you.

Get in touch