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- Brand design
- Merch
- Digital design
- Brand Identity
- Apparel Design
- Wayfinding
- Environmental Design
- Illustration
- Photography
- Web Design
- Campaign
As the city of Sunset Valley has continued to grow and evolve, the time came for a reimagined brand that better suited the vibrant city. This was a unique and extremely exciting opportunity for Canales & Co., as the studio is based in Sunset Valley.
The existing identity for Sunset Valley had a small town charm, but it was time for a change. The brand lacked a cohesive application system beyond the logo. In an effort to drive visitors to the city and encourage residents to support local businesses, the city sought a rebrand that extended into campaign development and beautification efforts.
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A new and inspired look
Sunset Valley is a vibrant community full of art and hospitality, and this new look reflects that. Customized type pairs seamlessly with the iconic sunset mark, all united but a handcrafted woodblock-inspired texture. The simulated woodblock technique gives each asset a degree of modularity, allowing the brand to be very versatile in applications accross the whole city.
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Brand Pillars
Part of building the brand was establishing what the city stood for, which resulted in these five brand pillars. Canales & Co. created unique felt banner designs for each pillar to hang in the city hall.
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Sunset Valley Artfest
The city's annual art festival opened up even more opportunities to apply and expand the brand through beautiful, illustrative posters, t-shirts, and other collateral.
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Canales & Co. created 12 unique pole banners, leveraging both original photography and custom illustration, to drive up support for local small businesses.
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Beyond this year-round banner campaign, we also created a collection of holiday-themed banners, as well as some social media campaigning and large-scale signage.
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Canales & Co. went above and beyond into more aspirational beautification concepts from signage to sculpture to install around the community.
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