Sharp Minds Steady Hands

Workshop at ACU

Back at the old stomping grounds. Jose got to relive some of his fondest college memories hanging out with ACU’s senior graphic design students this week for a workshop. Instead of offering a masterclass on typefaces or Illustrator, Jose wanted to teach the students something they wouldn’t learn in a typical design class: the pitch.

A few weeks ago, Jose had the students read a brief and try their hand at working within the confines of the client’s request to test their skills at strategy in branding. Monday, he sat in on the class and had them pitch the work, asking them to explain the reason behind every design element in their project, like how a certain color choice would make the product stand out on the shelf, or how an illustrated element would appeal to a wider audience.

It was difficult, it was stressful, and it was awesome. The students were excited to learn more about a skill they’d need in the “real world” of graphic design, and they had some great conversations with Jose about what it takes to really sell your work. We always have a great time working with young designers, and getting to work with them at our alma mater is even better.

Jose Workshop 7 Of 7 2
Jose Workshop 3 Of 7 2
Jose Workshop 5 Of 7 2
Jose Workshop Detail 3

AIGA-Texas A&M Visits C&Co

We had a great time getting to hang out with this talented group of AIGA students from Texas A&M today. It’s always cool to get some perspective from up-and-comers, and we really enjoyed hearing some of the things they’re excited about in the weird and wonderful world of Austin design. We talked about what day-to-day life as a designer looks like, what we think the future of the advertising field in Austin would look like, and which projects we were most excited about. It all lead to some solid conversation and a fun afternoon. Plus, it was a great test to see how many people can fit in our studio (nothing collapsed at 17, so that’s a good sign). Keep an eye on these kids. They’re talented, passionate and way more driven than we were at their age, and we know we’ll see them running things before long.

Img 5014

Refugee Rainbow

Refugees have been given a lot of attention recently as immigration laws have been strictly enforced and we've seen families be separated and heard many more horrific stories. As difficult as things can be for refugees in this crazy world, organizations like Refugee Rainbow aim to offer hope to the overlooked and disenfranchised, via visits, letters, and money in refugee commissary accounts. It’s a cause we at Canales & Co. strongly believe in and we are thrilled to support it. We had the privilege recently of working with them to create their branding. It’s a brand new organization with a huge heart, please check them out at refugeerainbow.org and spread the word.

Rr 5
Rr 6
Rr 4
Rr 3
Rr 2
Rr 1

LTC wins Gold and Bronze at Austin Addys

We struck gold this year at the Addys! We've worked with Ampersand Agency for the past two years in the rebranding of Laredo Taco Company. This year we got to create a pretty fun campaign centered on the Celebration of the Taco. The campaign itself won a bronze Addy and the bags we did as a packaging assignment within that campaign took home a gold Addy. Really thankful for the opportunity to work on this brand with our partners over at Ampersand. Looking forward to next year!

2
2B
4
3

Chapps in Graphis 2018 Poster Annual

Happy to see the work we did for Chapps and the Launch Agency make it into Graphis Poster Annual this year. This was a fun project that started as a rebrand. From there we got to design some environmental graphics and these cool posters that were used as ads and decor. Thanks again to the Launch Agency for picking us to help on this rad project!

4861751Fafb2B81C211C1Bf59Acc5572
Chapps 5
A383D857B538Fa40C3Fb513Ec6A1E837
Chapps 4
1Bb11040Cb41D194Fc4F86C28Ee77C85