We’ve always been proud to be a Sunset Valley-based business. And now, we have the opportunity to rebrand our hometown. Together with the Ampersand Agency (another creative team from South Austin), we just landed the privilege of helping our community take their next steps in branding and marketing. Take a look at the story here to learn more, and stay tuned to see what we accomplish for our neighborhood!
Sharp Minds Steady Hands
It doesn’t feel entirely accurate to say things are going “back to normal” at this point in the coronavirus crisis. But we’re starting to take some tentative steps away from the more intense season of shelter in place, so we want to take some time to let people know how things have changed at Canales & Co. over the past several weeks – and what’s kept us going.
On March 17, Canales & Co. officially went remote. Gabe and Denver started working from home, while Jose and Christina switched off between work-from-home and working solo in the office on Reese. As of today (Monday, May 11), that’s still the arrangement. Transitioning to home office setups has gone smoothly, but this season hasn’t been easy – our clients have been hurt by an unpredictable market, and we’ve hurt with them.
At the same time, we’ve been consistently amazed at the tenacity of the companies we have the privilege of working with. For example, Cape May Brewing Co. has adapted to a changing economy, serving as innovators in the Northeast by aggressively pursuing beer delivery when tasting room traffic dried up. Remedy has embraced their role as a healthcare provider in new ways, expanding services through existing channels and opening up new ones (including a new outdoor HQ in Sunset Valley). And William Chris Vineyards, one of our newest clients right here in Central Texas, brought us on board to design a wine label to help them raise funds for the Texas food service industry as restaurants all over the state struggle with reduced traffic.
We’re not sure when we’ll get back to the office. Working from home has gone well, and we wouldn’t want to do anything to put our people in danger (or, to put it in the words that have become the official slogan of the coronavirus season: “We’re taking this day-by-day out of an abundance of caution”). We’re one of the lucky companies that has been able to weather this storm relatively unscathed, and we wouldn’t want to rush back to a close working space too soon. So in the meantime, we’ll keep masking up and getting to work (from home), doing what we can to keep up with our clients’ hustle. Y’all stay safe.
Folks, this is a big moment for us: Canales & Co. has been featured in Communication Art’s 2020 Typography edition. We’ve had the honor of our work winning CA’s awards in the past, but having someone tell our story and share so much of our work is a whole new ballgame. A big thank-you is due to our clients, who have offered us the opportunities we’ve had to bring these ideas to life.
We'd also like to thank Leslie Wolke, the very talented writer who took the time to interview the team and write the article. We’re beaming with pride over our inclusion in CA, and we hope you enjoy taking a look for yourself.
We want to give a shoutout to one of the top talents at the studio: Christina Canales, our design leader for spaces. She’s been working quietly under the radar for the past couple of years, but now that we’ve hit our 5-year mark, we’ve decided to add her to our list of full-time designers.
We’re not just doing logos and beer cans, folks – this is a move that brings us even closer to being the one-stop design shop we’ve wanted to be for years. Keep your eyes open for more content from Christina, because we’re ready to show off what she can do.
Last year, Sara Kenton approached us with an idea: she wanted to build products that encouraged families to get outside, connect and have fun. She named her company “Yardbird,” and planned to launch the line with Captain Safety, a highly-visible sign holder to keep drivers aware of kids at play outside. Sara tasked us with creating a brand that communicated fun for all ages without feeling too silly.
So, we started with a bright, easy-to-read wordmark and icon for the brand logo, then expanded the design identity through to packaging design and collateral with touches of the outdoors (like textured leaves) for secondary elements. We think it looks great, and we’re excited to say Captain Safety has officially hit the market. Check them out at yardbirdoutside.com