We’re pretty proud of this one. Working on this bottle was an exercise in exploring conceptual design ideas (and a few late nights at the office), and it was a blast. The product is a spicy vodka, so we really wanted to lean into the heat theme – the type, composition and the shape of the bottle itself were all inspired by old-school kerosene bottles. Little touches call to the product’s flavor, too: we included matchbox striking surfaces to the left and right of the logotype, with a “Strike Here” bringing the heat message home. It’s always rewarding to see work you’re happy with come to life – but seeing the finished product featured in CA was the icing on the cake.