Sharp Minds Steady Hands

HomePlate Peanut Butter – New Packaging Design

HomePlate Peanut Butter, an Austin brand founded by professional baseball players, approached us last spring to help them create new packaging design for their line of creamy, crunchy and honey peanut butter jars. They wanted to evolve beyond their baseball audience to capture the attention of outdoor enthusiasts in general. They also needed help with shelf recognition – their previous design was well-executed, but tended to blend in with the other labels in the aisle.

Our solution? Be louder, brighter and just plain different from the other brands. Everything about our design, from the illustrative style to the color of the caps, was designed to draw shoppers’ eyes away from the competition. So we featured outdoor-themed compositions with bright, primary colors to differentiate skus while still keeping the brand front and center. We love how it turned out, and we can’t wait to see how it sells. Here’s hoping it’s a home run – check them out at

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Cape May – Best Branding and Labeling in NJ Monthly

Looks like we’re famous in New Jersey! We’re excited to see that our packaging for Cape May Brewing Co. won Best Branding and Labeling in the March 2019 edition of New Jersey Monthly. We were also really proud to see Cape May Brewing’s name all over the magazine – they must be doing something right over there, and we’re glad we’re along for the ride. Keep your eyes peeled for new Cape May stuff if you’re one of those lucky jerks who live in their distribution range. You’re in for good things in 2019.

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Cape May Product Summer Catch

Under Consideration – First Round Austin

We had the opportunity this past Friday to attend, and speak at, Under Consideration’s First Round conference. It was amazing – the best design talent in town had the chance to show how some of their favorite work came to life, starting with the first presentation they showed their clients. We were honored to be invited to show off work that has always made us proud, and it was awesome to have a chance to watch some of the local designers we admire most get up and walk us through their processes. It was a learning experience, but it was also a chance to connect with some of our design heroes. We left at the end of the day a little starstruck, a little tired, and seriously hoping to get the chance to do this again sometime.

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First Round 2019 Austin Jose
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CA Typography Annual Award of Excellence

We were bummed to see our work for Bird & Biscuit get passed over (the name itself didn’t get chosen for the restaurant), but we were proud of it, and we had to find a way to make it live on. So, stubbornly, we entered it for consideration for the 2019 Communication Arts Typography Annual. And what do you know? It all worked out.

We’re proud of Zack for really nailing the brief on this one. He not only made a beautiful custom type treatment, he built it perfectly within the tone and style of the brand. Here’s hoping we get another chance to work on a chicken restaurant sometime soon – we loved this project.

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AIGA Austin Under the Radar

The Under the Radar team at AIGA Austin was kind enough to invite Jose to speak at their final event of 2018. Needless to say, we were honored – there have been some amazing names featured at these events, and it was awesome to be included in that group.

Getting the invitation was great, but it left Jose with the difficult task of figuring out what topic he would cover in his talk. He knows branding and design, but he wanted to talk about something only he could share. So he picked a topic totally unique to his experience – how Canales & Co. came to be.

He called his talk Building a Brand Builder, covering everything from the moment he decided to strike out on his own as a freelancer to building the studio Canales & Co. now calls home. After the talk, the crowd brought some great questions about the practical side of running a business while working as a designer, and how he’s learned to make tough decisions as an owner.

It was a great night (made even better by tacos and beer) and the whole team was pumped to be a part of it. If you haven’t made it to an Under the Radar event, look out for the next one – and remember to say hi when you see us there.

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