Reviving a Local Legend
Canales & Co. was tapped by the Launch Agency to help them evolve the Chapps brand as they looked to franchise their business. The family owners wanted to emphasize their long history of doing things right and treating people like family. Canales & Co. crafted an aesthetic that was classic and industrial in tone with a voice that was common sense with a no B.S. attitude. Paired with a relatable wit and humor, the brand embodied the strong work ethic and great tasting burgers Chapps had been known for over the last 35 years.