Cocina Pics 13

Expressing the brand's authenticity came in the form of an art unique to Argentina, "Filete PorteƱo". This art is widely seen in Buenos Aires. It would help differentiate these empanadas as a savory Argentine meal, rather than the Mexican desert style of empanada familiar to South Texans. We studied the stylistic features of this art and learned to paint it ourselves and use it as a strong visual theme for the brand.

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Empanadas Gif
Cocina Pics 10Sm
Cocina Pics 21
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Fede Ceci

“When you are a start-up and can't afford advertising, the most powerful billboard you have is your packaging on the shelf.”

Cecilia Panichelli Founder, Cocina 54

Project Cocina 54 Fridge