White Rock Brewing

White Rock Brewing Co. is proud of their status as one of the best craft breweries in the DFW metroplex. But what they really hang their hats on is hometown pride – they’re based in the heart of the White Rock Lake neighborhood, and they’re about the locale first and foremost. So, every aspect of their revamped brand and package design system is chock-full of imagery and easter eggs from the White Rock area. The fronts of most can labels are dominated by colorfully-illustrated animals and scenes from the lake. Backgrounds are based on the Dallas skyline or White Rock landmarks. Even the label itself is die-cut to form the shape of the lake on the can. It’s a feast for the eyes if you’re not from the area. But for the locals, it feels like the neighborhood watering hole just got a new look.