Wild Acre Brewing

After spending more than a decade in distribution, John Pritchett decided to use his knowledge and experience to start a wild endeavor, his own brewery. Pritchett tapped Canales & Co. to help him form the beginnings of this new venture. We started with a name for the brewery, identity design and packaging for it’s flagship beers. Rooted in a historical part of Fort Worth, known as Hell’s Half Acre, we let the locale inspire the creative for the brand. Each beer honors unique Texas landscapes that portray the Wild West.