Reviving a local legend.

Chapps Burgers

  • Brand design
  • Packaging
  • Brand Identity
  • Package Design
  • Wayfinding
  • Environmental Design
  • Illustration
  • Photography
  • Campaign

Canales & Co. partnered with Launch Agency to help them evolve the Chapps brand. Chapps owners wanted to emphasize their long history of doing things right and treating people like family. Canales & Co. crafted an aesthetic that was classic and bold in tone with a voice that was straight shootin' and no B.S. Paired with a relatable wit and humor, the brand embodied the strong work ethic and great tasting burgers Chapps had been known for over the last 35 years.

Chapps wall with logo's
Chapps Burger
Chapps Tray
Napkins Poster
Secret Sauce Poster
Nolan Ryan Poster

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