A taste of Argentina

Cocina 54

Cocina 54 header combo
  • Brand design
  • Packaging
  • Brand Identity
  • Package Design
  • Illustration

The frozen food aisle is full of options with limited opportunity for brands to make an impression. Argentine brand, Cocina 54, recognized this challenge and asked Canales & Co. to establish a packaging presence for their empanadas that expressed their cultural roots and helped them stand out as unique and memorable.

Cocina 54 close up

Expressing the brand's authenticity came in the form of an art unique to Argentina, "Filete Porteño". This art is widely seen in Buenos Aires. It would help differentiate these empanadas as a savory Argentine meal, rather than the Mexican desert style of empanada familiar to South Texans. We studied the stylistic features of this art and learned to paint it ourselves and use it as a strong visual theme for the brand.

Cocina 54 wagon design
Cocina 54 argentine poster
Cocina 54 van design
Cocina 54 jose drawing
Cocina 54 empanada animation
Cocina 54 on Platter two
Cocina 54 detail shot
Cocina 54 on Platter
Cocina 54 fede and cece
Cecilia Panichelli
Founder, Cocina 54

When you are a start-up and can't afford advertising, the most powerful billboard you have is your packaging on the shelf.

Cocina 54 stacked boxes
Cocina 54 Chicken Peppers
Cocina 54 spinach
Cocina 54 fridge shot

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