- Apparel Design
Since 1983, Costa Del Mar has cultivated a strong following among lovers of water, fishing, and the outdoors because of their unrivaled sunglass technology providing superior clarity. There was a huge opportunity to offer more and in 2009 Canales started the apparel category for Costa. Since starting the apparel efforts, sales rapidly grew and a whole new vibrant expression of the Costa brand was born.
Costa's mission is to be the clearest sunglass on the planet, made to see through the water the way no other lenses can. Across collections, we design graphics that echo their values and give voice to the lifestyle Costa fans crave.
For life on and off the water...
Costa's core consumer is the dedicated angler, but as the brand grew, so did their fanbase. A vast range of graphics holds something crafted for the beach bum and the salty sailor, whether they frequent Colorado rivers or Florida beaches.
A boatload of cool graphics is one thing, but in order to elevate the brand, we weave storytelling across collections using content and art styles to give a richness and intentionality to the Costa lifestyle. Classically illustrated fish, impressionist-inspired beaches, and enthusiastic red-white-and-blue watercolors are among many motifs we use to build narratives and reinforce brand missions.
Do you like what you see?
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