![close up of man holding rod](https://a-us.storyblok.com/f/1001602/3103x2072/eb8ce39a34/asset-91-6x-100.jpg/m/2048x1536/filters:focal(2185x761:2186x762):format(jpeg):quality(98))
- Merch
- Apparel Design
- Illustration
Since 1983, Costa Del Mar has cultivated a strong following among lovers of water, fishing, and the outdoors because of their unrivaled sunglass technology providing superior clarity. There was a huge opportunity to offer more and in 2009 Canales started the apparel category for Costa. Since starting the apparel efforts, sales rapidly grew and a whole new vibrant expression of the Costa brand was born.
Costa's mission is to be the clearest sunglass on the planet, made to see through the water the way no other lenses can. Across collections, we design graphics that echo their values and give voice to the lifestyle Costa fans crave.
![Born on the Water](https://a-us.storyblok.com/f/1001602/2670x1737/ea5dfc75a0/catalog-spread.png/m/1536x0/smart/filters:format(png):quality(98))
For life on and off the water...
Costa's core consumer is the dedicated angler, but as the brand grew, so did their fanbase. A vast range of graphics holds something crafted for the beach bum and the salty sailor, whether they frequent Colorado rivers or Florida beaches.
![man sitting with surfboard](https://a-us.storyblok.com/f/1001602/1656x2071/652663491b/asset-90-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![two tiki designs](https://a-us.storyblok.com/f/1001602/1605x2108/7e9b8ba364/asset-112-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![floral pattern](https://a-us.storyblok.com/f/1001602/3360x838/894c8f8a64/asset-94-6x.png/m/2048x0/smart/filters:format(png):quality(98))
![three images](https://a-us.storyblok.com/f/1001602/1672x2070/b8c1ba0c89/asset-102-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![photo of man fishing](https://a-us.storyblok.com/f/1001602/1656x2070/d8d39b5494/asset-87-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Sunset sailfish](https://a-us.storyblok.com/f/1001602/2336x1400/0166bce2aa/asset-97-6x.png/m/2048x0/smart/filters:format(png):quality(98))
A boatload of cool graphics is one thing, but in order to elevate the brand, we weave storytelling across collections using content and art styles to give a richness and intentionality to the Costa lifestyle. Classically illustrated fish, impressionist-inspired beaches, and enthusiastic red-white-and-blue watercolors are among many motifs we use to build narratives and reinforce brand missions.
![three folded shirts](https://a-us.storyblok.com/f/1001602/3360x1722/885dc88cad/asset-83-6x-100.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![three fish inshore](https://a-us.storyblok.com/f/1001602/3000x2092/4e0762b330/inshore-slam2.png/m/1024x0/smart/filters:format(png):quality(98))
![three fish offshore](https://a-us.storyblok.com/f/1001602/3000x2092/70388d5823/inshore-slam.png/m/1024x0/smart/filters:format(png):quality(98))
![tarpon c](https://a-us.storyblok.com/f/1001602/1680x1680/3a91f646be/04_tarpon-tif-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![sailfish c](https://a-us.storyblok.com/f/1001602/1583x1583/7f673817d2/05_sailfish-tif-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![dorado c](https://a-us.storyblok.com/f/1001602/1282x1338/c43b5a2b9c/20_dorado-tif-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![trout c](https://a-us.storyblok.com/f/1001602/1487x1487/9db1ea05ec/rainbow-trout-flat-tif-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![bass c](https://a-us.storyblok.com/f/1001602/1495x1494/9c64bf5c88/06_bass-tif-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![watercolor flag](https://a-us.storyblok.com/f/1001602/1511x1511/5b33d1c742/watercolorflag_back-tif-2-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![watercolor fish](https://a-us.storyblok.com/f/1001602/1681x1681/59f1a5f760/flagsailfish_back-tif-2-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![bass passport](https://a-us.storyblok.com/f/1001602/1684x1327/000a61498e/asset-110-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Pink fish graphic](https://a-us.storyblok.com/f/1001602/1683x1327/15f4bb8242/asset-74-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![permit passport](https://a-us.storyblok.com/f/1001602/1684x1327/b6de56cadc/asset-109-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Green fish design](https://a-us.storyblok.com/f/1001602/1683x1327/60515bc3cb/asset-72-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Man polishing surf board](https://a-us.storyblok.com/f/1001602/1635x1712/3827f74b7e/asset-64-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![woman riding gator design](https://a-us.storyblok.com/f/1001602/1803x1802/6c49380d97/gator-girl-psd-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Close up of graphic on navy shirt](https://a-us.storyblok.com/f/1001602/3418x1801/81c9763a19/asset-71-6x-100.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![Yellow Shirt in front of ocean](https://a-us.storyblok.com/f/1001602/1635x1413/8cbdaf4b8a/asset-70-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Shirt with sunlight](https://a-us.storyblok.com/f/1001602/1635x1413/71a83198ef/asset-69-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Painterly Graphic on yellow](https://a-us.storyblok.com/f/1001602/1636x1604/c99b175cec/asset-77-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Painterly graphic on navy](https://a-us.storyblok.com/f/1001602/1635x1604/cfddf60cfc/asset-68-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Close up of shirt with fishing equipment](https://a-us.storyblok.com/f/1001602/1636x1820/2e249f8257/asset-67-6x-100.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![artsy fish](https://a-us.storyblok.com/f/1001602/1609x1798/206378a8f0/basstestprint_yellow-tif-2-6x.png/m/1024x0/smart/filters:format(png):quality(98))
![Close up of graphic on fabric](https://a-us.storyblok.com/f/1001602/3419x2095/615a7a5666/asset-66-6x-100.jpg/m/2048x1536/smart/filters:format(jpeg):quality(98))
Do you like what you see?
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