:quality(98))
- Brand design
- Strategy
- Brand Identity
- Package Design
- Apparel Design
The crew at Shed came to us seeking brand refresh as they planned their expansion. We led them to a strategic position of becoming neighborhood tastemakers, beyond just a local barbershop. Defining and articulating this vision set the tone for the creative we delivered for them, everything from product design, point of sale, environmental graphics and identity design.
:quality(98))
:quality(98))
:quality(98))
:quality(98))
Visiting Shed Barbershop isn't a chore, it's an experience.
It's a ritual of catching up with neighborhood tastemakers who respect the quality of the craft, and it was important to match this local flavor of the business with a bespoke and approachable brand aesthetic that made customers feel at home.
:quality(98))
:quality(98))
Combining clean-cut with cutting-edge.
The simplicity of the new design spoke to the quality of Shed's craft, with some subtle texture and grit to bolster the brand with a unique voice. We introduced illustration to provide a bit of edge to the otherwise clean-cut nature of the logo and typographic lockups.
:quality(98))
:quality(98))
:quality(98))
:quality(98)){kind=logo}
:quality(98))
More than a barbershop.
In order to emphasize Shed as more than a spot for cool cuts, they pushed the barbershop boundaries and introduced a lifestyle element to their brand as well. With custom apparel and a curated selection of grooming goods, one could leave Shed feeling like they were a part of the Shed community, rather than just a place you go to get your hair did.
:quality(98))
:quality(98))
:quality(98))
Do you like what you see?
Let us know. We would love to work with you.
Get in touch