![Greenbelt Nature Walks](https://a-us.storyblok.com/f/1001602/2112x1432/6188de8bd6/sv_banners-20-b.jpg/m/2048x1536/filters:focal(1091x649:1092x650):format(jpeg):quality(98))
- Brand design
- Merch
- Digital design
- Brand Identity
- Apparel Design
- Wayfinding
- Environmental Design
- Illustration
- Photography
- Web Design
- Campaign
As the city of Sunset Valley has continued to grow and evolve, the time came for a reimagined brand that better suited the vibrant city. This was a unique and extremely exciting opportunity for Canales & Co., as the studio is based in Sunset Valley.
The existing identity for Sunset Valley had a small town charm, but it was time for a change. The brand lacked a cohesive application system beyond the logo. In an effort to drive visitors to the city and encourage residents to support local businesses, the city sought a rebrand that extended into campaign development and beautification efforts.
![Old Sunset Valley logo badge](https://a-us.storyblok.com/f/1001602/1280x1280/fb6d05102b/02-sunsetvalley-oldlogo.png/m/1024x0/smart/filters:format(png):quality(98))
![old Sunset Valley boundary marker](https://a-us.storyblok.com/f/1001602/2454x1841/aa81194695/01-sunsetvalley-oldboundarymarker.jpg/m/1536x0/filters:focal(874x679:875x680):format(jpeg):quality(98))
![Sunset Valley horizontal logo lockup](https://a-us.storyblok.com/f/1001602/4574x1006/ed7250f95b/sunsetvalley-casestudylayout-pngs-03.png/m/2048x0/smart/filters:format(png):quality(98))
A new and inspired look
Sunset Valley is a vibrant community full of art and hospitality, and this new look reflects that. Customized type pairs seamlessly with the iconic sunset mark, all united but a handcrafted woodblock-inspired texture. The simulated woodblock technique gives each asset a degree of modularity, allowing the brand to be very versatile in applications accross the whole city.
![Sunset Valley stacked logo lockup](https://a-us.storyblok.com/f/1001602/1283x1600/639f429836/sunsetvalley-casestudylayout-pngs-04.png/m/1536x0/smart/filters:format(png):quality(98))
![Sunset Valley stationery mockup](https://a-us.storyblok.com/f/1001602/1557x2255/a0d6ef07e8/05-sunsetvalley-stationerymock.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Sunset Valley public works utility truck](https://a-us.storyblok.com/f/1001602/3007x2256/48b6ccc875/06-sunsetvalley-publicworkstruck.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Sunset Valley Mock](https://a-us.storyblok.com/f/1001602/4683x3121/c7ff9adc2b/07-sunsetvalley-mug.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
Brand Pillars
Part of building the brand was establishing what the city stood for, which resulted in these five brand pillars. Canales & Co. created unique felt banner designs for each pillar to hang in the city hall.
![Sunset Valley felt brand pillar hanging banners](https://a-us.storyblok.com/f/1001602/4683x3018/ebd25ba712/08-sunsetvalley-brandpillarbanners.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![Mockups of Sunset Valley's website shown on a desktop and laptop screen](https://a-us.storyblok.com/f/1001602/4502x2369/ae7db2e053/29-sunsetvalley-casestudylayout-pngs.png/m/2048x0/smart/filters:format(png):quality(98))
Sunset Valley Artfest
The city's annual art festival opened up even more opportunities to apply and expand the brand through beautiful, illustrative posters, t-shirts, and other collateral.
![Sunset Valley artfest logo](https://a-us.storyblok.com/f/1001602/2313x1787/860972deba/sunsetvalley-casestudylayout-pngs-09.png/m/1536x0/smart/filters:format(png):quality(98))
![Sunset Valley Artfest tote bag](https://a-us.storyblok.com/f/1001602/1751x3322/16fa35f6bd/10-sunsetvalley-artfesttote.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Children with Sunset Valley Artfest temporary tattoos, mockup of Artfest sticker on a notebook](https://a-us.storyblok.com/f/1001602/2548x3303/d0e2fc965d/11-sunsetvalley-artfestcollateral.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![2022 Sunset Valley Artfest event poster](https://a-us.storyblok.com/f/1001602/1730x2596/a77f4aa8ec/12-sunsetvalley-artfestposter.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Sunset Valley artfest t-shirt](https://a-us.storyblok.com/f/1001602/2595x2520/c6a0a75a63/sunsetvalley-casestudylayout-pngs-13.png/m/1024x0/smart/filters:format(png):quality(98))
![wide shot of Sunset Valley pole banners](https://a-us.storyblok.com/f/1001602/4614x3075/1d69587e29/14-sunsetvalley-polebannerswide.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
Canales & Co. created 12 unique pole banners, leveraging both original photography and custom illustration, to drive up support for local small businesses.
![Closer shot of Sunset Valley pole banner campaign](https://a-us.storyblok.com/f/1001602/4477x2917/3b18e49dc0/15-sunsetvalley-polebannersdetail.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
Beyond this year-round banner campaign, we also created a collection of holiday-themed banners, as well as some social media campaigning and large-scale signage.
![Sunset Valley holiday banner campaign designs](https://a-us.storyblok.com/f/1001602/4473x1796/a0a87cbceb/30-sunsetvalley-casestudylayout-pngs.png/m/2048x0/smart/filters:format(png):quality(98))
![Instagram carousel mockup](https://a-us.storyblok.com/f/1001602/4917x3488/54fb70704f/31-sunsetvalley-casestudylayout-png.png/m/2048x0/smart/filters:format(png):quality(98))
![A poster and billboard promoting local Sunset Valley businesses](https://a-us.storyblok.com/f/1001602/4450x1966/6df5d12ae6/17-sunsetvalley-localbusinessads.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
Canales & Co. went above and beyond into more aspirational beautification concepts from signage to sculpture to install around the community.
![Sunset Valley mosaic entry sign](https://a-us.storyblok.com/f/1001602/4483x2989/a15c55a14b/18-sunsetvalley-mosaicsign.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![Mosaic Sunset Valley boundary marker on a median](https://a-us.storyblok.com/f/1001602/4458x2972/66f57e32d1/19-sunsetvalley-newboundarymarker.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![Mockup of custom bench concepts](https://a-us.storyblok.com/f/1001602/4204x4204/2aa151d500/27-sunsetvalley-benchmocks.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
![Green stop sign and trail marker featuring Sunset Valley logo](https://a-us.storyblok.com/f/1001602/4204x2525/ee886da2b4/28-sunsetvalley-streetsign.jpg/m/2048x0/smart/filters:format(jpeg):quality(98))
!["What's Good?" wall mural on outside wall of baseball field](https://a-us.storyblok.com/f/1001602/3154x2366/0f6c6bde59/20-sunsetvalley-wallmural.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Sunset Valley mural under 290 bridge](https://a-us.storyblok.com/f/1001602/3300x2550/0c544e28d4/25-sunsetvalley-underbridgemural.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Mockup of a painted steel sculpture made up of different colored concentric arches](https://a-us.storyblok.com/f/1001602/2067x3005/7a3ea52164/21-sunsetvalley-rainbowsculpture.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![Mockup of custom designed colorful plastic benches for a children's playground](https://a-us.storyblok.com/f/1001602/3250x2438/b926ae0a6b/23-sunsetvalley-playgroundbenches.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![colorful stained-glass-inspired sculptural installation](https://a-us.storyblok.com/f/1001602/2292x1721/40028647a9/22-sunsetvalley-casestudyimages.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![colorful painted fence mural alongside a street](https://a-us.storyblok.com/f/1001602/2292x1721/201a35e399/32-sunsetvalley-casestudyimages.jpg/m/1024x0/smart/filters:format(jpeg):quality(98))
![back side of Sunset Valley campaign banner](https://a-us.storyblok.com/f/1001602/3149x2242/2f59d337b3/26-sunsetvalley-casestudylayout.jpg/m/2048x1536/smart/filters:format(jpeg):quality(98))
Do you like what you see?
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