- Brand design
- Digital design
- Brand Identity
- Apparel Design
- Environmental Design
- Web Design
As the city of Sunset Valley has continued to grow and evolve, the time came for a reimagined brand that better suited the vibrant city. This was a unique and extremely exciting opportunity for Canales & Co., as the studio is based in Sunset Valley.
The existing identity for Sunset Valley had a small town charm, but it was time for a change. The brand lacked a cohesive application system beyond the logo. In an effort to drive visitors to the city and encourage residents to support local businesses, the city sought a rebrand that extended into campaign development and beautification efforts.
A new and inspired look
Sunset Valley is a vibrant community full of art and hospitality, and this new look reflects that. Customized type pairs seamlessly with the iconic sunset mark, all united but a handcrafted woodblock-inspired texture. The simulated woodblock technique gives each asset a degree of modularity, allowing the brand to be very versatile in applications accross the whole city.
Part of building the brand was establishing what the city stood for, which resulted in these five brand pillars. Canales & Co. created unique felt banner designs for each pillar to hang in the city hall.
Sunset Valley Artfest
The city's annual art festival opened up even more opportunities to apply and expand the brand through beautiful, illustrative posters, t-shirts, and other collateral.
Canales & Co. created 12 unique pole banners, leveraging both original photography and custom illustration, to drive up support for local small businesses.
Beyond this year-round banner campaign, we also created a collection of holiday-themed banners, as well as some social media campaigning and large-scale signage.
Canales & Co. went above and beyond into more aspirational beautification concepts from signage to sculpture to install around the community.
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