- Brand design
After a decade or more in distribution, John Pritchett decided to use his knowledge and experience to start a wild endeavor, his own brewery. We helped him form the beginnings of this new venture, starting with the name of the brewery, identity design and packaging for its flagship beers. Rooted in a historical part of Fort Worth, known as Hell’s Half Acre, we let the locale inspire the creative for the brand. Each beer honors unique Texas landscapes that portray the Wild West.
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