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- Packaging
- Brand design
- Environmental Design
- Wayfinding
- Brand Identity
- Package Design
- Apparel Design
In the heart of the hill country, William Chris Vineyards blazed the trail for Texas grown grapes and Texas made wines. Since its opening in 2008, they have become an internationally renown winery, utilizing the unique terroir of the state to produce truly one-of-a-kind wines. When the company came to Canales and Co. looking for a brand refresh, it was only fitting that we match their world class wines with new, world class design.
The original branding had an upscale feel, but the system lacked design details that would help differentiate the varietals at William Chris, and with some brand equity already established, the challenge then became to elevate the brand without completely departing from the original concept.
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We started with the logo...
...which was redone with a custom, elegant script. Paying homage to the original identity, we kept the William Chris "star" that lies between and ties together the two names. Much like the grape vines that extend across the land in Hye, Texas, the William Chris brand began to grow as a breadth deliverables came to life with the new design identity.
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The design is in the details.
To accentuate the luxurious nature of the brand, we included small, impactful print details to the labels. Raised, spot varnished lettering gave the logo a tactile pop, while gold foil embossing added another layer of texture to elevate the look and feel of the label.
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A blind embossed custom badge provided a bespoke element to the label, reflecting the authentic, hand-crafted personality of the brand.
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We also refreshed their "vine" icon with a contemporary look that balanced its original complexity with a new stencil approach. This enabled an expanse in application from the original, fine-line illustrated mark, which was limited in its use.
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Locally grown, world renown.
In 2022 William Chris Vineyards was recognized as one of the best wineries in the world by "World's Best Vineyards". One of only seven wineries in the United States and Texas' first and only representative on the list.
#555666
in the world
1 of777
in the u.s.
111st
in texas
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A whole family of wines.
After establishing the look of the William Chris Vineyards brand, we took part in creating the look and feel for several of the other brands in William Chris Wine Co. family of wineries. Along with a primary mark for the WCWCo. parent company, we helped establish identities for the Uplift Vineyards, and Lost Draw Cellars as well.
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